Veggievend
Summary
Veggievend is a vegetable market where the user himself/herself can vend the required vegetables. It aims in promoting farmers and increase the availability of organic vegetables in urban areas.
This project was done as part of the module 'Interactive instructions' which aimed at creating a brand designing the UI for the vending machine involved in that system.
Duration
2 Week
Individual
Interactive Instructions
Interaction Design
UX Design
Vending machine UI
Ubiquitous Computing
Scope
Brief
CONTEXT
Users are urban people. The purpose is to deliver fresh, organic & natural vegetables to urban people who have less access to them, need for fixed & proper income for farmers, and promotion of urban farming.
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NEED
A system where the vegetables cultivated without using any chemical fertilizers is collected sorted and delivered.
The main constraints are the failure of farmers in marketing vegetables due to lack of proper channel, low income. Another issue is less availability of vegetables & lack of space and knowledge about urban farming.
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GOAL
An effortless platform connecting farmers with customers and promote urban farming. Users should be able to access the vegetables easily.
Features
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Easy to access
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Ease of availability of vegetables in cities
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Promote farmers
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Promote urban/terrace farming by proving seeds
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Vends fresh vegetables
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No card, No currency required
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Controlled by Mobile app
Process
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Farmers from rural areas & people who do urban farming can be part of the system
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Vegetables will be collected & processed & deposited in vendors
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Also, natural vegetable seeds will be collected for providing as rewards
Primary tasks
Functionality
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Open the mobile app
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Scan QR code
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Select the vegetables
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Confirm selection
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Need cover or not?
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Payment
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Vend the item
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Collect reward if any
Branding
Origin
Veggievend is a grocery where the user himself/herself can vend the required vegetables. It aims in promoting farmers and increase the availability of organic vegetables in urban areas. It also promotes urban farming. The logo comprises of type inside the logomark. It denotes the revolution created by fresh and organic vegetables.
Colour Palette
#486419
#688f24
#82b32d
#FFFFFF
Typography
comfortaa
abcdefghijklmnopqrst 0123456789
The quick brown fox jumps over the lazy dog
For light colour backgrounds, there are two varieties of logos. one with the same logo filled with gradient and other with a transparent logo inside a curved rectangle.
Conceptualization
Brand name
Logo evolution
Sizing
Min. dimension for digital use : 110 px
Minimum Size:
To ensure legibility, the minimum size that the logo appears on different platforms is important.
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1:5 Rule:
For digital use, always use the logo in such a way that the height and width of the logo are multiples of 5. Logo produced outside this dimension will alias.
